If you want to move hearts and minds, then you have to change the narratives that control them. But few people have the time, expertise or research to invest in the long game that is narrative change.
That's where Ellen Buchman and her team at The Opportunity Agenda come in. They run a social justice communication lab, where they work with partners across the continent to help them find new ways to change the stories that shape the world.
This past year, they published a powerful report, Shifting the Narrative, which analyzes six diverse case studies in narrative change to identify what works well and what we need to do better.
In this episode, Ellen shares their lessons learned, along with some of the core principles and practices behind their work. She also suggests three things that we can all do right now, to start to shift the narrative on issues that matter to us.
Join us for a rich conversation about both the strategies and tactics of narrative change - then be sure to check out The Opportunity Agenda's site to find out more about their work, including their Narrative Research Lab and Narrative Fellowship. You can also check out their Shifting the Narrative podcast here.
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