Real climate innovation is incredibly complex. Even when we manage to develop technical solutions that allow us to cut fossil fuels, we still have to "sell" those to others – make it easy for them to switch from the way they currently do things.
Fortunately, that's one of Shayna Rector Bleeker's superpowers. As a former advertising exec who worked on energy challenges from Shell, she's able to bring diverse partners together to find new ways to solve some of our toughest problems. These days, that means leading EV start-up 7 Gen, along with her co-founder Frans Tjallingii, to advance fleet electrification.
In this episode of the Qwest for Good, Shayna shares the story of how she came to be an accidental entrepreneur and champion of electric transportation. And takes us behind the scenes to show us how she and her partners are finding new ways to do everything from financing to fleet management."
Fleet electrification right now is complex. And, we're just, we're in it. We're innovating. And the thing with complex challenges is that it is emergent. You probe, you try, you sense and you respond. Okay, what worked? Do that again. What didn't work? How do we adjust? That's where the market is right now. And we're committed to the vision. So when you have those hard days, the setbacks, you get up the next day and you find a new path."
Shayna's concluding remarks remind us to 'just get going'. We have much work to do, and rather than waiting for things to be perfect - just start from where you are
If you'd like to learn more about Shayna's work and how Canada is poised for leadership up and down the transportation electrification supply chain, here are a couple of her most recent articles.
Why it's time to electrify medium- and heavy-duty vehicles (iPolitics March 2021)
Why Electrify Medium and Heavy Duty Vehicles (White paper for Electric Mobility Canada (October 2021)
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